New Look for Mr Curtis — Packaging with Purpose

19 Aug

When developing our new training treats, we also took the opportunity to revisit our packaging. We listened carefully to feedback from you and our brilliant retail partners, and three things became clear:

👀 You Want to See What You’re Buying

Totally fair — especially if you’re new to Mr Curtis. Our previous packs didn’t have a window, which meant you couldn’t easily see the treats inside.
So, after a lot of searching (and a few prototypes!) we found a supplier who could deliver exactly what we needed and make it recyclable. The result?
A bold, paw-shaped window on each pack so you can see the quality inside before you buy.

👜 One Size Doesn’t Fit All

You told us that you often want two different pack sizes:
a small, portable pack for walks, training sessions and days out
a larger pack to keep at home for everyday use
Our new packaging comes in two fully resealable formats:
60g for on-the-go and 150g for those who like to stock up.
Both are made from a durable, wipeable material that’s easy to roll up and throw in your pocket — and yes, they’ll stand up to drool, puddles and muddy hands.

♻️ Made to Be Recycled

Not all “recyclable” packaging actually is recyclable — especially if it contains aluminium or non-recyclable clear windows. That didn’t sit right with us.
So we sourced a mono-plastic, 100% recyclable material, free from aluminium and solvent adhesives, and certified Made for Recycling.
You still get the same level of protection (your treats stay fresh and safe from sunlight), but with a much lighter environmental footprint.

We’re really proud of where we’ve landed and we hope you love the new look as much as we do.

✨ Check out the new packs in our shop and let us know what you think!